Chicken soup for the soul?

Breakups are hard... especially when your every move and reaction is photographed and judged by the masses. This morning, I read a story in the Sunday Telegraph about Kris Smith, and his recent breakup from Dannii Minogue.

Ros Reins went to town on Mr Smith, declaring that he is an expired commodity, and that Myers had made a poor investment by hiring him. I kind of glossed over her words, as I was absolutely mesmerised by the image - No, no, no I am not a pervy, drooling kinda girl...not that there is anything wrong with that! - I was taken by the beautiful display of Continental Soup! Sure, companies pay a lot of money to have their products displayed prominently, but this has no doubt exceeded Continental's expected exposure and projected return on investment. It paints a really emotive picture of a forlorn man, seeking some comfort food post breakup. Now, I picture Mr Smith as more of a chunky, meat in a can kinda guy, but we don't actually see this, and so we are left to assume he is seeking comfort in a mug, or cup, of Continental soup. If (or when, as predicted by Ms Reins) Mr Smith's modelling days come to an end for Myer, I suspect Unilever/ Continental will be pursuing him like a teenage girl with a tip off on the whereabouts of One Direction.        



While discussing Continental's marketing strategies, it is interesting that they are now bringing lonely hearts kisses via the online dating site, RSVP. For those who have not used the services of RSVP, a kiss is a little like a wave, or wink across a crowded bar. It is sent to someone who you think you would like to get to know better. This 'kiss' can then be returned favourably, or with a 'thanks, but no thanks' response. For me, this is an interesting marketing strategy by Continental...Could it be that heading into the cooler months, we are subconsciously all craving hugs and warmed cockles?    


Ever skeptical, I suspected that the connection between the 'pap snap' and 'RSVP kisses' was a masterful plot to plant the seed for singles seeking love to believe they could meet someone like Chris Smith via an online dating site. Though, unless News Limited and Fairfax Media are the oddest couple since Paula Abdul and the animated coyote, my cynicism appears to be unfounded. 

So I am off now to enjoy a nice hot cup a soup, while I plot a foolproof scheme to catch myself a British former rugby star / model... 

Comments

  1. lol - hmm wonder how many men and women will be"stalking" the Soup aisle in supermarkets this winter as a result -would be cheaper than RSVP. hahahaha

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  2. True that, and possibly more successful! :)

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