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How to Increase Your Market Visibility Without Spending a Cent

Sometimes 'spending money to make money' is not an option. There will be times where there is simply not the funds available to enhance your brand. This does not mean that you should do nothing, in fact that is the worst thing you can do. With the advent of social media, and the timeless value of word of mouth, it is possible to increase your market visibility, without spending a cent. 
How?  I am so glad you asked!   

Have staff support your initiatives
If your marketing team is sharing news, information or events via your social media pages, make sure your staff support these stories. It does look a little poor to see a business post information about a new and exciting product, only to have a handful of people 'like' it. On sites such as Facebook and Linked in, a member's contacts can see when they 'like' something, thus sharing your business content with a wider audience. 

Why is this a great idea? Social media success is generally measured in terms of '…

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